Francis Santa Discusses How to Manage Your Online Reputation?

Are you completely aware what people talk about you and your company online? If not, then here are some tips to manage online reputation.

Why is online reputation important?

Sale: A good online reputation helps to increase sales. The online buyers research before buying a product. They rely on personal reviews. 95% of them choose products with positive reviews. Therefore, it is important to have good online review to boost the sales of the product.

Customers: The online reputation helps in self — assessment. Through customer perspectives and feedback, one can learn about the strength and weakness of his own business and product. Based on these, he can adopt new strategies and improve the product. This pleases the customer and eventually the sale increases.

Staff: The online reputation is a good bridge between the staff and the employer. The respect for the employer (with good online reputation) increases among the employees.

Secures future: When something enters the internet, it stays there for ever. So even a fake or misleading feedback does not affect the reputation.

Transparency: Being transparent and maintaining an open communication increases customer loyalty. Communicate both ups and downs of the company openly. For instance, SpaceX recently accepted that it faced a huge bankruptcy due to its Raptor Engine (the engine to be used for the company’s next generation rockets).

What are the key aspects of online reputation?

Online reputation means tracking the image of the person or a company on every online platform. This can be search engines, social media, review websites, etc. For instance, what is Google review saying about the product? How many Instagram users are supporting the product? What are the review websites saying about the product? Are those reviews genuine or fake? The three major aspects of online reputation are reviews, social media and search engine results.

Reviews: Most of the people make the purchase after reading the reviews. Ensure 90% of the reviews are good. Push the bad reviews to the bottom where people cannot see them. Acknowledge genuine negative feedback.

Search Results: It is important to make sure the product is listed on the first page of the search results and the results are positive. According to Francis Santa, Search Engine Reputation Management helps to represent the brand positively in blog posts, social profiles, reviews, news.

Social Media: It deals with the content shared on the social pages. It helps in fast responses, full transparency and daily interaction.

How to increase online reputation?

Allocate resources. Appoint a person to work with comments and feedback. Hire an agency. Craft communication standards. Eliminate contradictions. Remove inappropriate posts and conflicting messages. Monitor manually in search engines, social networks and review websites.

How to repair a damaged reputation?

Collect feedback. Add the company to maps, business listings. Make blog about the business and add suitable articles. Invite guest publications. Launch ads promoting the expert articles. A good reputation management strategy should include good communication standards, human and financial resources, automated and manual monitoring and consistency of messaging.